ELLICEPARK

once a culture becomes advertising friendly, it ceases to be a culture at all.

It ceases to be a culture worth the name. It has to have the constant mood that shoppers require. There has to be a kind of Muzak playing in the background all the time.

Now, you think back to those dramas, those comedies that have really stayed with you, that have moved you tremendously, that you want to see again, that you think about for days. Well, those kinds of works are increasingly unlikely when the stuff that’s on TV basically functions to sell Pepsis, to sell Nikes, to sell selling, to sell consumption.