, boy does the world need breakthrough ideas. you...
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boy does the world need breakthrough ideas.

you feel the world through your senses, the five senses. brands that can relate to that level, are going to be the brands where premium profits lie.

… love mark is a brand that has created loyalty beyond reason. infused with mystery, sensuality… you recognize immediately as having some kind of iconic place in your heart. you can build mystery as long as you believe in the story. (like cheerios - grandmar and grandson) we move to brands from experiences. (tide - moved on from just laundry detergent. moved tide from heart of laundry to heart of the family).

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from the persuaders (dvd pbs) - kevin roberts (saatchi & saatchi)